Why Everyone’s Obsessed With Erewhon’s Celebrity Smoothies: From Hailey Bieber’s Strawberry Glaze to Kourtney Kardashian’s Detox Blend
If you’ve spent more than five minutes on wellness TikTok or Instagram in the past year, you’ve likely come across “that Erewhon smoothie.” Whether it’s glowing skin or $20 a cup, Erewhon’s celebrity smoothie collaborations have taken over LA’s health scene and now, they’re becoming a cultural moment far beyond California.
The Hailey Bieber Strawberry Glaze Skin Smoothie
Let’s start with the viral queen herself. Hailey Bieber’s Strawberry Glaze Skin Smoothie isn’t just a drink. It’s a beauty statement. Originally launched as a collaboration between Erewhon and Hailey’s skincare brand Rhode, this pink, glowy, creamy smoothie is packed with ingredients meant to nourish your body and your skin.
Key ingredients include:
- Organic strawberries, banana, avocado
- Vital Proteins vanilla collagen
- MALK almond milk, coconut cream
- Sea moss gel, maple syrup, dates
- Driscoll’s strawberry glaze drizzle
It’s designed to taste like a strawberry milkshake, but lighter, cleaner, and with a more functional twist. The collagen and sea moss are what make it a “skin smoothie” aiming to boost elasticity, hydration, and radiance from the inside out.
Why it blew up: The aesthetics (creamy pink swirls), Hailey’s endorsement, and Erewhon’s cult status helped this smoothie become a “must-post” on social. TikTokers lined up for it, reviewers praised it, and wellness fans paid nearly $20 for it every time. At one point, it was reportedly selling up to 36,000 cups per month.
Kourtney Kardashian’s Poosh Potion Detox Smoothie
Next up: Kourtney Kardashian. As the founder of Poosh. A lifestyle brand focused on holistic health. The Kourtney’s smoothie had to go hard on the detox vibes. And it delivered.
Core ingredients:
- Harmless Harvest coconut water & vanilla yogurt
- Four Sigmatic vanilla protein
- Activated charcoal, fulvic minerals, hyaluronic acid
- Blueberries, banana, avocado, maple syrup
- MALK almond milk, coconut cream, cacao
This smoothie leans earthier and more subtle in flavor than Hailey’s. It’s rich but clean, thanks to the combo of charcoal and coconut. Designed to support gut health and detoxification, the Poosh Potion smoothie also doubles as an afternoon energy lift.
Limited edition: This smoothie wasn’t on the menu forever. Its limited run made it feel more exclusive. Plus, its jet-black color (from the activated charcoal) made it instantly eye-catching on camera.
Why Are Erewhon Smoothies So Popular?
The real question isn’t just why smoothies are popular. It’s why they’re so viral. Here’s what makes them more than just a $20 drink:
- Celebrity power: With Hailey Bieber and the Kardashians backing them, these smoothies come with an aspirational lifestyle attached. You’re not just drinking for health. You’re sipping the skin glow of your favorite influencer.
- Ingredient transparency: Erewhon is strict about sourcing. Every ingredient is organic, nutrient-dense, and usually supports a functional purpose from collagen to adaptogens to antioxidants.
- Wellness-as-luxury: Erewhon isn’t your average grocery store. It’s where wellness meets high fashion. These smoothies are part of a new health culture that values aesthetics, performance, and exclusivity.
- Social media gold: Whether it’s the pink drizzle of Hailey’s or the mysterious black charcoal of Kourtney’s, these drinks are designed to look good on camera. Gen Z and Millennial consumers don’t just eat with their eyes. They post with them.
Beyond the Hype: Are They Worth It?
From a nutritional perspective, these smoothies offer real value. They’re high in fiber, loaded with antioxidants, and use skin-supporting ingredients like collagen, hyaluronic acid, and sea moss. But let’s be honest: a large part of the appeal is also psychological you’re buying into a lifestyle, not just a drink.
The good news? Even if you don’t live in LA, you can find Erewhon smoothie copycat recipes online or build your own using similar ingredients from Whole Foods or Thrive Market.